Stories that move people—and the systems that keep them moving.

My work sits at the intersection of storytelling, design, and operations. I help brands and teams turn complex ideas into clear narratives, motion-led content, and production systems that actually scale—not just for one campaign, but for the long run.

From executive-level creative direction to building content pipelines across time zones (NYC ↔ Manila), my focus is on designing work that’s emotionally resonant, operationally sound, and built to outlast any single project.

  • I help founders, marketing leaders, and creative teams clarify what they stand for—and how that story shows up in the world. Together, we translate your business goals into a creative platform: brand narrative, messaging frameworks, and campaign territories that can flex across formats, markets, and internal teams.

    This can look like:

    • Brand story & narrative frameworks

    • Campaign platforms and creative territories

    • Thought leadership and content pillars for founders & execs

  • With nearly two decades in animation and motion design, I lead the development of motion-forward campaigns—from first idea to final frame. I partner with you to define the creative approach, assemble the right team, and direct the work so every piece feels cohesive, on-brief, and on-brand.

    This can look like:

    • End-to-end creative direction for animated or mixed-media campaigns

    • Storyboarding, look development, and visual language systems

    • Explainers, launch films, educational content, and social-first motion assets

    Often, this work is done in collaboration with my studio, Rezonate, to bring full production capabilities to the table.

  • Great creative breaks without the right systems. I work with in-house teams, agencies, and growing studios to design how the work actually gets done—so your team spends less time firefighting and more time creating.

    This can look like:

    • Clarifying roles, workflows, and approval paths

    • Designing repeatable pipelines for animation and content production

    • Building sustainable ways of working across hybrid and global teams

    The goal: a creative engine that is efficient and humane.

  • I specialize in building bridges—between clients and studios, between New York and Manila, between strategy and execution. I help you structure cross-border collaborations so they’re culturally aware, operationally clear, and financially sound.

    This can look like:

    • Designing engagement models with external studios or vendors

    • Translating creative intent across geography, language, and culture

    • Setting up ways of working that protect both quality and timelines

    If you’re scaling production but don’t want to sacrifice nuance, this is where I come in.

  • I speak and facilitate on creative leadership, cross-cultural teams, animation and motion design, and the realities of being a working parent and founder in the creative industry. Every session is designed to be practical, generous, and grounded in lived studio experience.

    This can look like:

    • Keynotes for conferences, companies, and schools

    • Workshops for creative teams on storytelling, process, or leadership

    • Panels or fireside chats about representation, diaspora, and creative work

  • AI won’t replace your team—but your team with AI will absolutely outpace your old process. I help creative leaders and teams integrate AI into their workflows in a way that’s ethical, practical, and tailored to the realities of animation and content production.

    This can look like:

    • Mapping where AI actually helps in your pipeline (and where it shouldn’t)

    • Designing prompts, templates, and guardrails for day-to-day use

    • Training sessions for producers, artists, and leadership on working with AI

    The focus is not on hype, but on leverage: freeing up human time for higher-value creative thinking.