Stories that move people—and the systems that keep them moving.
My work sits at the intersection of storytelling, design, and operations. I help brands and teams turn complex ideas into clear narratives, motion-led content, and production systems that actually scale—not just for one campaign, but for the long run.
From executive-level creative direction to building content pipelines across time zones (NYC ↔ Manila), my focus is on designing work that’s emotionally resonant, operationally sound, and built to outlast any single project.
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I help founders, marketing leaders, and creative teams clarify what they stand for—and how that story shows up in the world. Together, we translate your business goals into a creative platform: brand narrative, messaging frameworks, and campaign territories that can flex across formats, markets, and internal teams.
This can look like:
Brand story & narrative frameworks
Campaign platforms and creative territories
Thought leadership and content pillars for founders & execs
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With nearly two decades in animation and motion design, I lead the development of motion-forward campaigns—from first idea to final frame. I partner with you to define the creative approach, assemble the right team, and direct the work so every piece feels cohesive, on-brief, and on-brand.
This can look like:
End-to-end creative direction for animated or mixed-media campaigns
Storyboarding, look development, and visual language systems
Explainers, launch films, educational content, and social-first motion assets
Often, this work is done in collaboration with my studio, Rezonate, to bring full production capabilities to the table.
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Great creative breaks without the right systems. I work with in-house teams, agencies, and growing studios to design how the work actually gets done—so your team spends less time firefighting and more time creating.
This can look like:
Clarifying roles, workflows, and approval paths
Designing repeatable pipelines for animation and content production
Building sustainable ways of working across hybrid and global teams
The goal: a creative engine that is efficient and humane.
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I specialize in building bridges—between clients and studios, between New York and Manila, between strategy and execution. I help you structure cross-border collaborations so they’re culturally aware, operationally clear, and financially sound.
This can look like:
Designing engagement models with external studios or vendors
Translating creative intent across geography, language, and culture
Setting up ways of working that protect both quality and timelines
If you’re scaling production but don’t want to sacrifice nuance, this is where I come in.
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I speak and facilitate on creative leadership, cross-cultural teams, animation and motion design, and the realities of being a working parent and founder in the creative industry. Every session is designed to be practical, generous, and grounded in lived studio experience.
This can look like:
Keynotes for conferences, companies, and schools
Workshops for creative teams on storytelling, process, or leadership
Panels or fireside chats about representation, diaspora, and creative work
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AI won’t replace your team—but your team with AI will absolutely outpace your old process. I help creative leaders and teams integrate AI into their workflows in a way that’s ethical, practical, and tailored to the realities of animation and content production.
This can look like:
Mapping where AI actually helps in your pipeline (and where it shouldn’t)
Designing prompts, templates, and guardrails for day-to-day use
Training sessions for producers, artists, and leadership on working with AI
The focus is not on hype, but on leverage: freeing up human time for higher-value creative thinking.