Most talks obsess over “creative freedom.” I’m here to defend constraints—because specificity is what actually unlocks great creative.
People assume animation and motion teams don’t need business context. That’s the biggest misconception. If we don’t know the objective, we can’t design work that moves the needle.
Having more vendors doesn’t equal more diversity.
More logos on a spreadsheet ≠ more ideas in the room.
True diversity is about **inclusion**.
It’s about who gets to influence, not just who gets the invoice.
Procurement knows how to negotiate price.
Legal knows how to mitigate risk.
But creative?
Creative is about context.
And when contracts are built like IT services instead of storytelling partnerships, everyone loses.
The minute you treat a vendor like an order-taker, you’ve already limited the outcome.
We’re not here to execute—we’re here to **collaborate**.
And the best results don’t come from control.
They come from **trust**.