• 218,482 YouTube views on a single video, driven by strong creative pull and replay value.

• 4.4K likes + 412 comments (4,812 total engagements) indicating active audience response—not just passive viewing.

• Delivered a 2.20% engagement rate on YouTube/

• Earned 22 engagements per 1,000 views demonstrating consistent interaction at scale.

• Generated a high-intent conversation layer with 412 commentssignaling resonance beyond vanity metrics.

Project Overview: The project was a visual and video storytelling campaign, "NextDayBetter x AARP: Filipino American Disruptors," designed to celebrate the stories of Filipino-American disruptors and increase awareness of their contributions to American history. Visually, we tell their story through the media of the era: old newspapers, print ads, and vintage movie posters. It’s a deliberate time-travel aesthetic—designed to make history feel immediate and personal. Our aim is empathy, recognition, and a final lift: the audience seeing their own capacity for greatness.

The core message was framed around: "Filipino Americans Are Disruptors," "Our stories are untold," and a call to action to "empower the next generation of disruptors".