IBM Visual Inspector Explainer Video
Client: IBM
Agency: Cause + Effect
Role: Creative Direction
The Challenge Manufacturing defects cost companies millions in rework and recalls. Traditional visual inspection systems (heavy industrial cameras) are expensive, hard to install, require data scientists to program, and take months to deploy. Business leaders view "AI" as complex and inaccessible.
The Objective To position IBM Visual Inspector as a game-changing, accessible tool that democratizes AI for manufacturing. We need to prove that high-end inspection can be done quickly, cheaply, and by existing staff using consumer hardware (iOS).
Target Audience Primary: Manufacturing Executives (COO, VP of Operations). They care about ROI, speed, and cost-savings. Secondary: Plant Managers and Line Supervisors. They care about ease of use and not disrupting the production line.
Key Message "Enterprise-grade quality control, powered by AI, that you can set up in hours using just an iPhone." / Sub-message: No data scientists required. / Sub-message: Immediate ROI (Catch defects before they move down the line).
Tone & Voice
Confident & Professional: This is an IBM product; it must feel reliable.
Simplified & Accessible: Avoid heavy technical jargon. Focus on "easy," "fast," and "smart."
Optimistic: The technology empowers the worker, it doesn't replace them.
Art Direction & Style
Style: Modern, elegant illustration. Clean lines, geometric shapes.
Color Palette: Use the IBM Design Language (IBM Blue core, with vivid purples/pinks for energy and "tech" accents).
Character Design: Diverse, modern workforce. The primary character (The Manager) should look competent and tech-savvy (wearing safety gear/headset).
Metaphor: Use an Automotive Assembly Line as the primary visual anchor. It is instantly recognizable as a high-stakes manufacturing environment.
