Internet Winners
On Rezonate’s own channels, the studio treats social like a live lab: quick-turn, culture-forward pieces designed to earn attention, replays, and shares—not just impressions. Three standout posts—Top Gundam, Barbie Mugshot, and Pride Relay—show how the team can build social-native ideas that travel beyond the existing audience and convert into real engagement (saves, shares, and follows).
Topgun × Gundam — IG Reel
A culture-mashup designed for discovery and shareability—then it absolutely took off.
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Top Gundam
Rezonate’s Topgun × Gundam Reel significantly outperformed the account’s typical Reel behavior where it matters most for algorithmic distribution: people didn’t skip it. With a 40.2% skip rate vs. Rezonate’s usual 67.9%, the creative held attention far better than average—helping it travel well beyond existing followers and earn strong “high-intent” actions (saves + shares), which are key signals for continued reach. -
Skip rate (vs typical):40.2% vs 67.9% typical (27.7 pp better, ~41% fewer skips)
Views: 104K
Non-follower reach:97.9% of views from non-followers (strong discovery)
Watch time (total):14d 13h 47m
Avg watch time per view:~12.6s (of a 0:56 Reel; ~22.5% avg completion)
Total interactions:7,987 (~8.0% engagement rate by views)
High-intent actions:1,487 saves + 1,286 shares = 2,773 (~2.78% of views)
Follows generated:128 (≈ 1.28 follows per 1K views)
Top discovery sources:Feed 40.0% + Explore 32.4% (≈ 72.4% combined)
Pride Relay— IG Reel
A community-forward animation built to be kept and referenced—massive save behavior.
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Likes: 74K
Saves: 26K
Comments: 777
Reposts: 6
Barbie Mugshot — IG Reel
A punchy, social-native moment that hit fast and earned outsized engagement.
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Plays/Views: 107K
Likes: 25K
Comments: 33
Saves: 3.1K
Reposts: 0
Estimated engagement rate (likes + comments + saves ÷ views): ~26.3%
Per 1,000 views: ~234 likes • ~29 saves • ~263 total engagements
Save-to-like ratio: ~12% (3.1K saves vs 25K likes)