Internet Winners

On Rezonate’s own channels, the studio treats social like a live lab: quick-turn, culture-forward pieces designed to earn attention, replays, and shares—not just impressions. Three standout posts—Top Gundam, Barbie Mugshot, and Pride Relay—show how the team can build social-native ideas that travel beyond the existing audience and convert into real engagement (saves, shares, and follows).

Topgun × Gundam — IG Reel
A culture-mashup designed for discovery and shareability—then it absolutely took off.

  • Top Gundam

    Rezonate’s Topgun × Gundam Reel significantly outperformed the account’s typical Reel behavior where it matters most for algorithmic distribution: people didn’t skip it. With a 40.2% skip rate vs. Rezonate’s usual 67.9%, the creative held attention far better than average—helping it travel well beyond existing followers and earn strong “high-intent” actions (saves + shares), which are key signals for continued reach.

    • Skip rate (vs typical):40.2% vs 67.9% typical (27.7 pp better, ~41% fewer skips)

    • Views: 104K

    • Non-follower reach:97.9% of views from non-followers (strong discovery)

    • Watch time (total):14d 13h 47m

      • Avg watch time per view:~12.6s (of a 0:56 Reel; ~22.5% avg completion)

    • Total interactions:7,987 (~8.0% engagement rate by views)

    • High-intent actions:1,487 saves + 1,286 shares = 2,773 (~2.78% of views)

    • Follows generated:128 (≈ 1.28 follows per 1K views)

    • Top discovery sources:Feed 40.0% + Explore 32.4% (≈ 72.4% combined)

Pride Relay— IG Reel
A community-forward animation built to be kept and referenced—massive save behavior.

    • Likes: 74K

    • Saves: 26K

    • Comments: 777

    • Reposts: 6

Barbie Mugshot — IG Reel
A punchy, social-native moment that hit fast and earned outsized engagement.

    • Plays/Views: 107K

    • Likes: 25K

    • Comments: 33

    • Saves: 3.1K

    • Reposts: 0

    • Estimated engagement rate (likes + comments + saves ÷ views): ~26.3%

    • Per 1,000 views: ~234 likes • ~29 saves • ~263 total engagements

    • Save-to-like ratio: ~12% (3.1K saves vs 25K likes)

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