Straight Talk Wireless:
An animated retail system
Price-sensitive Walmart shoppers were overloaded by big-carrier claims and fine print. As Verizon’s prepaid brand sold exclusively through Walmart, Straight Talk needed trust and clarity—fast—across Tax Time, Back-to-School, and 5G rollouts.
Outcome: a modular animation system that makes offers instantly legible (“keep your number,” price points, 5G), scales across channels, and ships on schedule , with fewer revision cycles and consistent brand cues (no compliance issues).
Illustration Style
Bold, bright 2D characters and geometric shapes create a consistent look across spots.
Visual implementation and results
A standardized toolkit (character set, motion language, type, price tiles, CTA frames) enabled rapid assembly of spots and cutdowns. Compliance & consistency: brand/policy errors ↓ to near-zero; look/feel stayed uniform from broadcast to social and retail screens.